This industry can get confusing especially if you are just getting started. Today I want to explain the different kinds of jobs so new models can know what to expect.
Trade Show: Trade show models are hired to attract attention to the clients booth. Trade show models will greet show attendees and assist the client with whatever they may need. Trade shows are long hours and usually require standing in heels the entire time. They can be very painful but the pay is great!
Liquor Promotion: Promotional models are hired to work liquor promotions. These promotions can be anywhere from 1-4 hours and require training. Models should know everything they can possibly know about the product. Attire for these promotions is usually something small and attention grabbing. Models must be outgoing, fun and patient to work these promotions.
Street Team: Street teams always ask for brand ambassadors. These are always outside and usually require handing out fliers or samples. Brand ambassadors have to be extremely outgoing and approach everyone. The attire for street teams is usually khakis and a branded t shirt. Pay for these are lower than trade shows and liquor promotions.
Print/Commercial/Video: These are a different type of modeling. Models are usually experienced and know how to move their bodies to get the perfect shot or have acting experience. This type of work takes a lot of confidence, patience and practice. Models may work 8-10 hours or sometimes longer. However long it takes to get the perfect shot or scene.
Spokesmodel: A spokesmodel is someone that has been trained and knows everything about the product. She will be the face of the product and usually works numerous events for the client.
Presenter/Demonstrator: Sometimes presenters have memorized scripts and present to crowds at trade shows. Demonstrators are trained on a product and show consumers how to use it while pointing out important features with intent to sell. Some locations for these positions will be trade shows, conventions, and even local retail stores.
Runway: Runway models are known to be tall and skinny. These models have to have confidence and an amazing walk. Usually these models are signed by well known international modeling agencies. You can do local shows for local designers but the pay is extremely low if anything. They are fun but no way to make a living.
These are some of the more common jobs in the modeling industry, but there are so many other possibilities. This is an industry where anything goes.
Team Pink Avenue
www.pinkavenuemodels.com
Tuesday, March 23, 2010
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